Hawk Mountain Sanctuary
Hawk Mountain Sanctuary is a non-profit raptor conservatory and education facility located in Kempton, PA. I created a new brand mark accompanied by a rustic color palette which would be introduced through print and environmental collateral. The current signage has been through decades of wear and tear, resulting in decreased legibility and wayfinding. It also blends into the environment, which does not help the hiker. Keeping in mind they are a non-profit and do not have extra money to spend on replacing all the posts on the trails, I decided not to replace the signage posts but rather reuse them for the new signage. Bold colors help the signs stand out to the passerby and help them navigate the trails. Since the organization is volunteer based, I created accompanying t-shirts for their members.