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Hawk Mountain Sanctuary

Hawk Mountain Sanctuary

Hawk Mountain Sanctuary is a non-profit raptor conservatory and education facility located in Kempton, PA. I created a new brand mark accompanied by a rustic color palette which would be introduced through print and environmental collateral. The current signage has been through decades of wear and tear, resulting in decreased legibility and wayfinding. It also blends into the environment, which does not help the hiker. Keeping in mind they are a non-profit and do not have extra money to spend on replacing all the posts on the trails, I decided not to replace the signage posts but rather reuse them for the new signage. Bold colors help the signs stand out to the passerby and help them navigate the trails. Since the organization is volunteer based, I created accompanying t-shirts for their members.

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The current signage features a mix of different designs, new and old, at varying degrees of deconstruction from the elements.

The current signage features a mix of different designs, new and old, at varying degrees of deconstruction from the elements.

My solution to replace the old signage includes brighter and more visible colors in the wild, with larger typography so people of all ages can easily read it. 

My solution to replace the old signage includes brighter and more visible colors in the wild, with larger typography so people of all ages can easily read it. 

A close up of one of the trail markers. 

A close up of one of the trail markers. 

T-shirt color combinations with new mark

T-shirt color combinations with new mark