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Subconscious Imagination

Subconscious Imagination Museum Exhibition

This project is contains multiple components: the identity for the exhibition, the environmental graphics, advertising, a take-away brochure and a pencil case package. The museum exhibition features the work of world-renowned Japanese animator Hayao Miyazaki, known for his work with Studio Ghibli. His work is directed towards children, and while he himself may be pessimistic, his films are inviting and thought-provoking for people of all ages.

In addition to the identity mark, I needed to come up with a name for the exhibition. I utilized various brainstorming methods including word attribution lists and researching quotes from Miyazaki himself and those who worked with him to get a sense of his mindset and personality.

Above is research that aided me while chosing a name for the final exhibition title.

Above is research that aided me while chosing a name for the final exhibition title.

A youthful, fun color palette was inspired by the work produced by Studio Ghibli. Multicolore was the typeface chosen for the display.

A youthful, fun color palette was inspired by the work produced by Studio Ghibli. Multicolore was the typeface chosen for the display.

Final exhibition identity

Final exhibition identity

The supporting graphics through out the exhibit and collateral are composed of Miyazaki's sketches repurposed with the new color palette.

The supporting graphics through out the exhibit and collateral are composed of Miyazaki's sketches repurposed with the new color palette.

The entryway and main splash wall when entering the exhibit, with supporting graphics on the walls.

The entryway and main splash wall when entering the exhibit, with supporting graphics on the walls.

Large format advertisement above SCAD library.

Large format advertisement above SCAD library.

Smaller advertisement on back of pedicab, a common sight in Savannah.

Smaller advertisement on back of pedicab, a common sight in Savannah.

I chose a folded poster brochure as a take-away piece from exhibition. An interview with Miyazaki is featured on the inside to inform the reader even further, with a timeline on the back of Miyazaki's most notable films at Studio Ghibli. Detail shots of the brochure are at the end of the slide.

Hayao Miyazaki's films constantly inspire artists young and old today. It made sense to create a package design for a set of HB pencils to be sold in the SCAD Museum gift shop. The package features a small die-cut in the shape of "Totoro", one of Miyazaki's most well known creations, to reveal the pencils underneath.