Richard Bailey

I reached out to a friend, a very talented SCAD alumni, on reworking his logo and business cards for his upcoming job ventures. He specialized in Visual Effects, specifically CG lighting. We discussed an icon and accompanying logotype that could be used both together and separately depending on the situation. This was partnered with a simple and polished aesthetic, and a decision to keep it black and white.

Below are some of the killed directions, as well as the final logo.